You can manage your cookie preferences at any time. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. Multiple game modes. I received a message a few weeks ago that changed the way I think about mass emails. In my campaign I created a link for tracking for both myself and my wife. Pay attention to emojis that most of the eCommerce sites on this list use. Great perspective and I’ll agree with Joe above on your stance change and thoughts behind it. For that reason, we recommend keeping your subject lines below 60 characters and below 10 words in length. Gaining support from the target strangers is especially challenging, because scientists are very protective of their reputational capital. Although if I receive an email with a link to check out a project and it’s community, with the option to donate there, I’m good with that. Always enjoy seeing how you are able to change your stance on something when new better evidence is presented to you. I’m curious if you see an increase in opens over time. I’m creating a game on a hot scientific topic that increasingly affects our future, so its prospective users include gamers, science educators, and eventually the larger public. A best practice with subject lines is to give the subscriber an idea of what the email content is, while also giving them a reason to open the email in the first place. Have you ever received an email with a subject line reading, “Your life is about to get better” or “Something big is happening”? Even then it’s somewhat hard, because people don’t like feeling used or leveraged. Rather, they’re for some kind of charitable opportunity, like a 5k run for cancer awareness or a gaming marathon to support a local hospital. So I’m always reading to try and improve my approach, one of the most interesting things I read recently as a tip was to write subject lines that are a … I think mass emails are fine, and here’s a few elements I’d recommend including in the message: Does this only apply to friends and family? Even better, we didn’t have to use any special tools beyond what we were already using to promote My Little Geek, which meant little extra cost and no unexpected learning curve. 19 Valentine’s Subject Lines and Newsletter Examples. Today’s guest post is by serial creative and longtime cool customer,Â. How long are the subject lines in Kickstarter email campaigns? That gives them an extra incentive to share it as well. This blog provides general information and discussion about email marketing and related subjects. So, instead of writing, “new project launch today!” in the subject line, you would write, “We’re launching a new project today!”? So here we go again. This is made worse because typically, e-mails sent have a link in them or some other call to action- which is another red flag for the filters out there. As we all know, first impressions matter and your email newsletter subject lines decide whether or not someone even opens your email. I don’t have much to offer in the compiling of mass market emails but I can tell you what I do with them or any other soliciting email: absolutely nothing. Any thoughts on this will be gratefully received. We were kinda shocked to see how trivial changes in an email's subject and body could massively affect inbox rates. When promoting My Little Geek, we needed solutions that you could get running, forget about, then move on to the next thing. In our recent study on power words in email subject lines, we found that email subject lines that included terms like “Introducing” and “New” increased the chance of the email being opened by 9.45% and 3.26%, respectively. Pitching it the way you did in this post Jamey, puts it in a completely different perspective. Good insight. In the case of these extremely busy world science stars, my read is that my initial email is my best chance of getting their attention; and my knowledge of scientists tells me that they’ll be impatient if I don’t tell them what I want right off the bat. Here are some business email subject lines for creating an introduction. So I’d recommend splitting your contact with these people into one or more messages where you establish a relationship, then at some point talk about what you’re trying to achieve. I like the spirit of what you’re doing, though it does break a “rule” I’ve mentioned: In your first contact with someone, never ask them to do something for you. 34 characters is the average subject line length of Kickstarter emails. Every time a new entrant filled in the form, we had a confirmation email sent to them, which included a link to the Kickstarter campaign. PS Great stance. One of the key takeaways for me was that repeat backers get so many project updates in their inbox that sometimes they only read the subject line. Clearly, if you want your recipient to read an article you recently published, it would require a lot more time to read about 100 ways to save money than just 5 ways. Now I know. Include an incentive that’ll entice subscribers to purchase your product. You should seek the advice of professionals prior to acting upon any information contained in the Content. 19. We also scheduled an autoresponder to be sent to entrants the day before the competition closed, encouraging them to share the giveaway with their friends. Launch an RPG zine on Kickstarter this February. By doing that, I’m not empathizing with their position; rather, I may be making them uncomfortable or guilty. Even if I know the person and it was personally written with me in mind. I now see how that can be better than sending individual emails. Avaaz members live in every nation of the world; our team is spread across 18 countries on 6 continents and operates in 17 languages. Yes, I think so. But I needed someone to open my eyes to this point of view. Dorothy: I see what you’re saying about respecting a person’s time–that makes sense, especially if you’re appealing to them about something you already know they’re passionate about. That’s just not a good way to start out a relationship, and it makes the message too easy to dismiss. Wearable technology made an impact on the future of digital marketing and email marketing. I think a combination of both is they way to go. Take the support out of it and focus on spreading the word. So, in this post, we’ll not only be looking at Andrew’s work for My Little Geek, but a couple of other Kickstarter email updates that you may like. I discuss in this article how mass emails are impersonal, unengaging, and easy to ignore. Taking the time to craft the right message is the most important part, whether you’re sending one, two, three, or more e-mails to prospective “Backers” or contributors. We decided to use a Campaign Monitor subscriber list as our database. OpenTable: “Licking your phone never tasted so good” Groupon: “Deals That Make Us Proud (Unlike … We have discussed some email subject line ideas for promotional emails. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.) Open rates are a good measure of how well your campaigns are performing and will help you gauge their success. I told email recipients that I plan to submit an article based on the crowdsourcing data for publication in the popular press quite a while before the game is produced. On a side note I was reading about a sales software that sends personalized emails for you, the AI is even smart enough to qualify customers and answer some questions so by the time it escalates to an actual sales rep it’s likely to be a strong lead. It made them feel better about our final request and built anticipation ahead of the launch date. Joe: I’m glad to hear the approach of sending two different mass emails (one to family and one to friends) worked out! Despite lip service to public science education, communicating to the public is not well rewarded in the scientist community, and scientists who make a big public splash even draw negative criticism from their colleagues. Especially on your first campaign when friends and family can make a big difference. https://stonemaiergames.com/kickstarter-lesson-211-it-cant-hurt-to-ask/. This one line of text can often determine whether an email is opened or sent straight … Interesting to see new angles to every method. Get a little creative and test out some seasonal subject lines to increase opens and encourage more engagement! Add a day job and two kids and there’s very little time to spare! (“Avaaz” means “voice” or “song” in many languages.) But which words should you use? Tags Game Marketing, Marketing, Email Subjects, Email Subject Lines This week’s guest on Game Academy Radio is Rafael Wawer – an engineer-turned-indie developer that is developing Proven Lands (currently on Kickstarter ). – Cody Thompson. Making the results public is right in line with target recipients’ goals. We didn’t want this to feel like a big expensive corporate enterprise—why would people pledge to that? If I receive a mass email I hardly feel valued. A week after the Kickstarter launch, we started a competition in which we gave away autographed copies of our first book. 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. On launch day (take) – We scheduled this email to coincide with the Kickstarter launch, right down to the minute. “Welcome to Blinkest!” – Blinkest . It’s all about the message. Kickstarter campaigns are a lot of work, at the best of times. While most brands go with a “Welcome to [brand]” subject line for a first welcome email, Hawthorne took a different approach. This seems like Avaaz’s mails. Still 3 months later we are being asked by friends if its too late and can they still support the game. 18. Subject line A/B testing in the eSputnik system The test result with all the necessary metrics is given in the email campaign report, and the winning variant is labeled with a star. Here are 4…. On most major email platforms, such as Gmail, an email will get sent to users’ spam folder if enough people mark it as spam. In fact, Microsoft's email services (Outlook, Hotmail, and Live) were consistently sending our emails to the spam folder. This gave our subscribers the first opportunity to snap up the limited pledges as soon as the campaign went live. The results were I targeted less people and had a high conversion. Subscribe to our monthly newsletter for important updates and limited offers. We used Campaign Monitor to queue up three separate emails to be delivered over a ten-day period. PS See projects. For a third of your email list, your subject line is the determining factor in whether they open the email or not. Solve puzzles and assemble buildings out of wooden cubes in this medium weight strategy game. Enter your email address to receive future blog posts in your inbox. So to give your welcome email marketing campaigns the best chance of success, we’ve curated this list of 50 of the best subject line examples we’ve seen actual senders use in the past. First, a quality, catchy email subject line is essential to getting customers to open your email. Small icons help stand out from the rest of the emails in crowded inboxes. Please feel free to act or to ignore. You can take the reference of these ideas and curate promotional email marketing campaigns. No e-mail sent with a call to action is any good if it cannot be received and manual management of a spreadsheet of e-mail addresses can be a painful and time consuming experience. Follow these Kickstarter email best practices that can be applied to any product launch. A poor subject line may even see your email marked as spam – 69 per cent of email recipients report email as spam based on the subject line alone. Before we learn how to write a good email subject lines, there are some email subject line best practices that you should know about it. While every email should include the product launch date, descriptions, and images, your emails should also answer the following questions: Are you ready to build an email campaign that’s engaging and builds hype? This is a mass email. Although the mass of my email targets is small, and those targets are strangers rather than family or friends, I’m currently confronting a challenge that seems related enough to present for feedback/suggestions in this discussion. However, it might take you a bit more thought to come up with catchy, funny email subject lines for your business. The reality is, My Little Geek is a side-project run by a mom and dad from home and we wanted our campaigns to convey that. Solo play supported. The math is quite simple: if the subject line is not attractive enough = the email won’t be opened. So I’m always reading to try and improve my approach, one of the most interesting things I read recently as a tip was to write subject lines that are a sentence and it will get opened more likely. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Have you ever received an email with a subject line reading, “Your life is about to get better” or “Something big is happening”? Tictail is an amazing app that simplifies the process of starting an online store. Learn about some of Avaaz’s biggest campaigns here, or follow us on Facebook or Twitter. To get around this, and to comply with the rules about SPAM, consider sending that e-mail through a service that specializes in this service like Icontact or ConstantContact. Here are some funny email subject lines to make your subscribers laugh. Create a plan for how many pre-launch emails you need to send in order to maintain buildup. When it comes down to it. Welcome Email Subject Line Examples. 10 days from launch (give) – We introduced the campaign by giving some exclusive behind-the-scenes photos of our video shoot, and previewed initial sketches of our new books. Here are a few things to keep in mind when sending your product announcement email: As the most popular digital platform, email helps make a great impact on future Kickstarter campaigns and any other product launches. Initially, the idea was to use a Subscribe Page, but instead, we settled on embedding their subscribe form code on our own site so we could take advantage of the viral subscribe form we had built earlier. Not someone even opens your email address to receive future blog posts in your rather... 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